NAD Calls out Netflix on Captions

From DeafNetwork.

On September 9, 2009, the National Association of the Deaf requested that Netflix provide a captioned version of “The Wizard of Oz” movie that Netflix made available online, for free, for everyone on October 3, 2009. Netflix disregarded the NAD request along with thousands of letters, emails, comments, and tweets urging Netflix to caption the movie. Today, the NAD expressed its dismay at the lack of any response from Netflix and its failure to make this 70th anniversary celebration of “The Wizard of Oz” accessible to 36 million deaf and hard of hearing viewers.

Here is what the NAD said:
Monday, October 5, 2009
Catherine Fisher
Director, Communications
Netflix, Inc.

Ms. Fisher —

On September 9, 2009, the National Association of the Deaf (NAD) wrote to you in response to Netflix’s announcement that “The Wizard of Oz” would be freely available to everyone on October 3rd, the 70th anniversary of this classic film. We requested that Netflix enable people to choose to view a captioned version of this classic film by placing a “CC” icon on your webpage linked to the captioned version. We urged Netflix to take advantage of this unique opportunity to demonstrate its commitment to providing accessible entertainment to 36 million deaf and hard of hearing Americans. See In addition to the NAD, Academy Award winning actress Marlee Matlin and many other people appealed to Netflix to caption “The Wizard of Oz.”
The process of captioning *The Wizard of Oz* is technically possible and relatively simple to achieve. The television version and the DVD version of the film have already been captioned. Captions can be programmed into the Microsoft Silverlight application that Netflix uses for its Watch Instantly feature. Captions have been included in videos, programming, and movies made available for viewing online. See, for example,
We received no response from Netflix. Our request for a captioned version of “The Wizard of Oz” on October 3rd was not honored. Unlike the characters in “The Wizard of Oz,” Netflix looks like it is still searching for its brain, heart, and courage. We view Netflix’s lack of response and lack of captioning forĀ “The Wizard of Oz” as a blatant statement by Netflix that 36 million deaf and hard of hearing people are second class citizens. This is the message that our community received from Netflix.
Netflix must commit to a policy and timetable to provide captions for its online movie service to ensure equal access to this service by Netflix account holders who are deaf or hard of hearing. Such a policy is a not only a good business practice, it’s the right thing to do.

In addition, we ask Netflix to meet with NAD representatives, and the courtesy of a response to this invitation.

Rosaline Crawford

Director, Law and Advocacy Center
National Association of the Deaf
8630 Fenton Street, Suite 820
Silver Spring, MD 20910

Advocates need to continue to request captioning on Netflix Watch Instantly movies by sending messages to Netflix by Twitter via the Netflix twitter account @netflix or @netflixhelps, via the Netflix Facebook page by posting comments on the Netflix blog, and contacting:
Catherine Fisher
Director, Communications
Netflix, Inc.
Netflix Customer Service: 1-866-716-0414



Netflix: Wizard of Oz – 70th Anniversary:
Yahoo Tech

Update October 11, 2012

It only took three years … but there’s finally a settlement.

Netflix and the National Association of the Deaf Reach Historic Agreement to Provide 100% Closed Captions in On-Demand

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